A BRIDGE TO CHINA TRAVEL BROCHURE 2006
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A Bridge to China is a unique travel company. They plan custom heritage tours for families with adopted Chinese children. We saw this as a beautiful opportunity for A Bridge to China to connect the narrative of their own child for a poginant personal appeal and to use their own family photos from their recent cultural exchange in China. The result was far beyond what the client expected-- the story of a sentimental, relective journey, instead of a just travel brochure.
CORBIS ARTIST REPRESENTATION 2007
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Corbis needed a new web face for their Artist Representation service. Artist Rep showcases award-winning global talent for regional and worldwide assignments. Keeping with the Corbis brand, we crafted a site to extend the brand beyond the “stock photo”. We worked together with their team to come up with a clean, crisp design that let the content shine in a way that said, “At Corbis, we show not tell.”
T-MOBILE.COM SHOPPING ASSISTANT 2008
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Purchasing a cell phone and plan online can be a confusing experience. And now, with the ability to set up many lines at a time, a clear guide is needed. We integrated a shopping assistant into the experience on T-Mobile.com to help users find their way. After usability testing, our assistant outperformed other major carriers in task time, clicks, and customer satisfaction.
WINGMAN MOBILE BRAND | 2006
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We were enlisted to rename and rebrand Hestia software, a company that sells a complete mobility solution for small to medium businesses. We developed a custom font for the logotype that gives the new name Wingman a solid industrial feel. The dynamic mark evokes the arieal roots of the name was taken from a stripped phillips screw on our conference table.
VIEW COMPLETE BRANDBOOK AS PDF
My T-MOBILE.COM SITE REDESIGN | 2009
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We redesigned My T-Mobile.com from the bottom up. The goals of this redesign project were to update the look and feel, bring interesting content forward to the user, and most importantly improve user experience. After 8 months of work, 20 tracks of wireframes, 200 visual comps, and months of testing, we launched a site that did just that. The new My T-Mobile shows our customers that a website can do much more than account management—it can also help you "stick together.”
INTELIUS ID WATCH COLLATERAL | 2005
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Intelius launched IDWatch, a business that sells identity theft protection as a service to banks to offer their bank customers. The challenge was that Intelius IDWatch was primarily a consumer company, and this was the first time they were marketing to businesses to resell their products. Intelius needed to sell the idea that the banks could become the good guys in the id theft battle by providing a compelling service that protects the customers.
MOTOROLA BLOWOUT SALE 2008
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For Holiday marketing window, we featured the Motozine, a phone targeted to photo fanatics. These designs helped push this phone through product landing pages, ad placements, and purchase path banners over T-Mobile.com and My T-Mobile.com. A great sale helped boost activations and upgrades during Q4.
XTREMEHOMES BRAND | 2007
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XtremeHomes, a builder of environmentally friendly modular homes, is an exciting company breaking ground in the "green" building movement. Unlike other niche builders, XtremeHomes makes green homes in all styles, or "shades", from traditional to contemporary. The site succeeds in giving the company web presence that is enriched by flyers and promotional giveaways from their trade shows and expos.
VIEW COMPLETE BRANDBOOK AS PDF
RESUMÉ
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EDUCATION:
North Carolina State University
Graduated: 2003 |
GPA: 3.51
Bachelors of Graphic Design | Four Year Degree
WORK EXPERIENCE:
T-Mobile | Bellevue, WA
Web designer| 2008-present
Bridgmandesign | Seattle, WA
Lead designer| 2005-2007
Americorps | City Year Seattle | Seattle, WA
Corps Member | 2004-2005
Burke Communications | Charlotte, NC
Designer | 2004
SKILLS AND TALENTS:
Illustrator, Photoshop, Indesign
Dreamweaver, CSS, HTML, Flash
Excel, Word, Powerpoint
Mac and PC Platforms
Strong organizational skills
Attention to detail
Creative problem-solving
Project management and communication skills
Cheerful attitude
Cooking, ballet, aerial dance, yoga, Crossfit
This is an abbreviated resume.
Download the full version here.
INFORMATION
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CONTACT ME:
Carrie Elizabeth Winecoff | email
206-859-1399
Seattle, WA 98116
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OTHER WEBSITES I WORKED ON:
Print Portfolio - My Print-only Portfolio
Web Portfolio - My Web-only Portfolio
Corbis Art Reps Site Prototype
T-Mobile.com | My T-Mobile.com